Thanks to the Independent on whom we are getting too dependent!:
This beer promises to get you the right amount of drunk to write a great novel
Christopher Hooton Fri Dec 19 2914
Ever find that you come up with the most innovative ideas or interesting solutions after a couple of beers?
Well that might be because research has found that an alcohol level of 0.75% is the perfect amount of buzzed for creative thinking.
Just below the limit for driving, it is thought to come with a feeling of relaxation that stops you from being ‘too-focused’, but is not drunk enough that your verbal and cerebral ability will be impaired.
The Problem Solver is a new pale ale from Copenhagen-based brewery Rocket Brewing which will help you find that supposedly magic number, coming with a transparent chart on the side that lets you know when you hit it based on your body weight.
Being creative while under the influence is tried and tested for some, with filmmaker Lars Von Trier saying he completed all of his screenplays while drunk or high – fearing that he may have to retire now that he is sober.
But Hemingway thought quite the opposite, despite being notoriously fond of the sauce.
When asked if rumours of him taking a pitcher of martinis to work every morning were true, he replied: “Jeezus Christ! Have you ever heard of anyone who drank while he worked? You’re thinking of Faulkner.”
We agree with Hemingway, gives us a headache just to think of it. But here’s the source of a beer which presumably you could replace with just any beer and drink less, no?
Finally, you can drink
to solve problems
Have you ever considered why you seem to find the most interesting solutions after a couple of beers? As it turns out there might be some truth to it after all. Beer-loving researchers have proven that when reaching an alcohol level of precisely 0.75‰ the average person produces the most creative thinking. That’s why we have now brewed a beer especially made to bring you as close to your creative peak as possible. All you have to do is drink and think!
Scientific studies suggest that at an alcohol level of 0.75‰ the average person produces the most creative thinking.
A delicious way to reach your creative peak. The perfect state for solving problems.
The Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells. It has a refined bitterness with a refreshing finish. The indicator on the bottle makes is easy to find your creative peak. Drink the amount that fits your weight to make sure you hit the magical 0,75‰.
Caution: Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite!
“Innovation may happen when
people are not so focused”
Join ‘The Problem Solvers’
‘The Problem Solvers’ is an initiative that invites creative minds to brainstorm sessions, with the purpose of coming up with creative solutions to problems.
The initiative is aimed to help local communities, charity organizations and several others. Instead of money they will pay “a beer for an idea”. Everybody who likes to solve problems in a creative way is welcome.
Just join our Facebook group (https://www.facebook.com/groups/799442346781073/)and we will invite you to the first session when the date is set.
Lets solve some of the world’s problems over a beer!
Actually it appears to be relying on only one study:
Professor Jennifer Wiley – Drinking Alcohol May Significantly Enhance Problem Solving Skills. Read article at
Drinking Alcohol May Significantly Enhance Problem Solving Skills
Apr 11, 2012 12:35 PM By Christine Hsu
Drinking alcohol may enhance a person’s problem solving skills, according to a new study.
Scientists found that men who either drank two pints of beer or two glasses of wine before solving brain teasers not only got more questions right, they also were quicker in delivering correct answers, compared to men who answered the questions sober.
While the latest findings go against the traditional beliefs that alcohol impairs analytical thinking and rational thoughts, lead author Professor Jennifer Wiley of the University of Illinois at Chicago discovered that alcohol may enhance creativity problem solving by reducing the mind’s working memory capacity, which is the ability to concentrate on something in particular.
“Working memory capacity is considered the ability to control one’s attention,” Wiley told the Federation of Associations in Behavioral and Brain Sciences (FABBS). “It’s the ability to remember one thing while you’re thinking about something else.”
While the latest study found that alcohol may enhance creative problem solving, previous research found that increased working memory capacity actually led to better analytical problem-solving performance.
Researcher from the current study published in the journal Consciousness and Cognition also found that people who drank alcohol and had a blood alcohol level of 0.07 or higher were worse at completing problems that required attentional control but better at creative problem solving tests.
However, the surprising discovery was that participants with a BAC of 0.07 or higher solved 40 percent more problems than their sober counterparts and took 12 seconds to complete the tasks compared to 15.5 seconds by teetotal participants.
Wiley said that the key finding was that being too focused can blind a person to novel possibilities and a broader, more flexible state of attention may be helpful for creative solutions to emerge.
“We have this assumption, that being able to focus on one part of a problem or having a lot of expertise is better for problem solving,” Wiley said. “But that’s not necessarily true. Innovation may happen when people are not so focused. Sometimes it’s good to be distracted.”
Wiley noted that the findings only apply to people who had only a few drinks and not when people drink to extremes.
“The bottom line is that we think being too focused can blind you to novel possibilities, and a broader, more flexible state of attention is needed for creative solutions to emerge,”
Other experts said while the findings were interesting and made sense, they stressed that sleep is probably just as beneficial for enhancing creativity. Past research showed that people who were allowed to sleep after being given a problem were also more likely to come up with a creative solution compared to those who stayed awake.
We like the sleep part – but it wont help if you are in a hurry to meet a deadline!